The unit occupies a prime position on bustling Goodge Street in Fitzrovia, close to Goodge Street and Tottenham Court Road underground stations; its excellent connectivity is being improved with the introduction of Crossrail. The location benefits from a high volume of office workers, including those headquartered at Fitzroy Place and Rathbone Square such as Netflix and Facebook, as well as a local residential audience and the student population with University College London and the University of Westminster in close proximity. Goodge Street itself is a popular F&B location home to great bars and restaurants including Mr Foggs House of Botanicals, Salt Yard, Ippudo and London Cocktail Club, as well as Black Sheep Coffee, Amorino, Tongue & Brisket and the recently opened Gong Cha. It is intersected by Charlotte Street, a key dining destination recently welcoming Carousel to an already enviable line up including Roka, Norma, The Ninth, the world-renowned Charlotte Street Hotel and new brunch destination Where The Pancakes Are
